Constellation Ambalaža za upaljač – dizajner Sunhwa Lee and Wenyuan Chen

Dizajn Constellation Ambalaža za upaljač čiji je autor Sunhwa Lee and Wenyuan Chen iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2021

Constellation Ambalaža za upaljač

autor/ica Sunhwa Lee and Wenyuan Chen

Klijent: Zippo (China) Outdoor Products Co., Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Constellation Ambalaža za upaljač

Constellation je dizajn ambalaže u ograničenoj ediciji za kolekcionarske upaljače. Ambalaža svijetli kroz male točkice na svojoj površini, a svjetla se mogu uključivati jedno po jedno kako bi oblikovala različite horoskopske znakove. Na kraju efekta, svjetla se polako pojačavaju i prigušuju. Svjetlosni efekt može se puniti USB kabelom i traje dvanaest sati kada je potpuno napunjen. Upaljači se drže za unutarnju ambalažu pomoću magneta, tako da se kutija može koristiti i kao izložbeni stalak. Skrivena trokutasta letvica rasklapa se na stražnjoj strani kako bi ambalaža stajala uspravno. Papir je glavni korišteni materijal.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Constellation Ambalaža za upaljač je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Constellation Ambalaža za upaljač bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Constellation Ambalaža za upaljač stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimenzije i pakiranje: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Oznake: Zippo, lighter, packaging, packaging design, innovative, inspiring
Proizvodna tehnologija: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Dizajnerski izazov: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Istraživanje: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiracija: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Trajanje projekta: The project started in April 2020 and launched in February 2021 in China.
Tijek rada: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patenti: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Članovi tima: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen