Toothpaste Ambalaža – dizajner Kazuo Fukushima

Dizajn Toothpaste Ambalaža čiji je autor Kazuo Fukushima iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2021

Toothpaste Ambalaža

autor/ica Kazuo Fukushima

Klijent: Nippon Zettoc co.,ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Toothpaste Ambalaža

Ideja dizajna pakiranja paste za zube je tuba akvarela. Podsjeća na zabavu odabira boja prilikom slikanja. Pasta za zube jedinstvena je kombinacija prirodnih sastojaka i pronađenih aminokiselina. Stoga je gornja polovica pakiranja paste za zube izraz prirode, a donja polovica izraz znanosti i tehnologije. To je dizajn koji spaja dva različita elementa u jedan. Naposljetku, robna marka spaja dvije četkice za zube u obliku križa kako bi jednostavno dizajnirala osiguravajuće oralne proizvode.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Toothpaste Ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Toothpaste Ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Toothpaste Ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimenzije i pakiranje: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Oznake: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Proizvodna tehnologija: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Dizajnerski izazov: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Istraživanje: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiracija: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Trajanje projekta: The project started in August 2020 and finished in January 2021 in Shanghai.
Tijek rada: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenti: Nippon Zettoc co.,ltd.
Članovi tima: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Zasluge za fotografije: Photographer: Zhu Jie