Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića – dizajner Zhaoxin Zhu and Dongyan Ruan

Dizajn Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića čiji je autor Zhaoxin Zhu and Dongyan Ruan iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2021

Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića

autor/ica Zhaoxin Zhu and Dongyan Ruan

Klijent: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića

Yanghe Personal Letters Baijiu je ambalaža za kineski alkoholni napitak proizveden u Suqianu, u pokrajini Jiangsu, području poznatom po proizvodnji alkoholnih pića. Dizajn prikazuje kaligrafiju kineskih književnika u obliku rukom pisanih pisama, dok lokalna karta prikazuje rijeke, jezera i močvarna područja koja okružuju destileriju. Boca je izrađena od keramike s mat bijelom glazurom, a čep boce može se koristiti kao čaša za piće. Vanjska kutija izrađena je od ekološki prihvatljivog valovitog papira omotanog papirnim omotom, a kutija se lako otvara.

Priznanje

O nagradi Brončana nagrada A' Design Award

Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimenzije i pakiranje: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Oznake: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Proizvodna tehnologija: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Dizajnerski izazov: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Istraživanje: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiracija: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Trajanje projekta: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Tijek rada: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Članovi tima: Designer: Dongyan Ruan
Zasluge za fotografije: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.