Cascahuin Boca za tekilu – dizajner Humberto Garcia

Dizajn Cascahuin Boca za tekilu čiji je autor Humberto Garcia iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2021

Cascahuin Boca za tekilu

autor/ica Humberto Garcia

Klijent: Tequila Cascahuín

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Cascahuin Boca za tekilu

Cascahuin je boca dizajnirana za tekilu. Otvor, prsten i vrat boce izmijenjeni su tako da sustav zatvaranja funkcionira s čepom od pluta. Ikona brenda nanesena je u visokom reljefu na vratu, što ambalaži daje karakterističan pečat. Stakleni spremnik proizveden je puhanjem, s natrij-kalcijevim staklom kao osnovnim materijalom. Čep je izrađen od odabranih zrnaca prirodnog pluta obojanih biljnim pigmentima za prehrambenu uporabu. Boca mjeri 70 sa 70 sa 260 milimetara. Dizajn je inspiriran pretkolumbovskim obrtom, materijalima i čitanjem zvijezda.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Cascahuin Boca za tekilu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Cascahuin Boca za tekilu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Cascahuin Boca za tekilu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimenzije i pakiranje: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Oznake: design, product design, graphic design, art direction, tequila, bottle, visual design
Proizvodna tehnologija: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Dizajnerski izazov: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Istraživanje: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiracija: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Trajanje projekta: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Članovi tima: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Zasluge za fotografije: All photos: Irving Jimenez & Humberto Vanhuten