Cera Una Volta Vinska Etiketa – dizajner Giovanni Murgia

Dizajn Cera Una Volta Vinska Etiketa čiji je autor Giovanni Murgia iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2021

Cera Una Volta Vinska Etiketa

autor/ica Giovanni Murgia

Klijent: Cantine Chessa

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Cera Una Volta Vinska Etiketa

Cera Una Volta (Bilo jednom) nije samo vino već i skok u prošlost. Nastala je iz sna o stvaranju malog enološkog dragulja njegujući učenja predaka i tehnike proizvodnje vina iz prošlosti. Ideja kreativnog koncepta vina govori, u jednostavnosti bajkovite hiperbole koju dobro predstavlja ilustracija na etiketi, priču o nastanku ovog vina i o tome tko ga je proizveo. Odabrani stil je namjerno bajkovit, kako bi dao čaroban dodir vinu koje se uvelike razlikuje od klasičnog stila Vermentina.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Cera Una Volta Vinska Etiketa je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Cera Una Volta Vinska Etiketa bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Cera Una Volta Vinska Etiketa stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimenzije i pakiranje: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Oznake: wine, packaging, illustration, label design
Proizvodna tehnologija: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Dizajnerski izazov: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Istraživanje: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiracija: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Trajanje projekta: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Tijek rada: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Članovi tima: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Zasluge za fotografije: 3D Render: Bruno Haver
Photography: Giovanni Murgia