Birds and Coffee Ambalaža – dizajner Kristina Pacesaite

Dizajn Birds and Coffee Ambalaža čiji je autor Kristina Pacesaite iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2021

Birds and Coffee Ambalaža

autor/ica Kristina Pacesaite

Klijent: Kavos gurmanai

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Birds and Coffee Ambalaža

Svaki proizvod zaslužuje pravo pakiranje. Dizajner je razvojem ovog pakiranja pomogao uspješnoj tvrtki za prženje kave da dopre do novih ljudi koji cijene kavu vrhunske kvalitete i brinu o njezinom podrijetlu. Novim izgledom ambalaže dizajnerica je nastojala povećati vrijednost ručno rađene kave koja dolazi s gotovo svih kontinenata. Odluka o korištenju ilustracija ptica svake zemlje temeljila se na njihovoj elegantnoj prirodi, kao i na ručno izrađenom osjećaju koji daju konačnom proizvodu. Kraft papir i tamno smeđa boja ilustracija također služe istoj svrsi.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Birds and Coffee Ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Birds and Coffee Ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Birds and Coffee Ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimenzije i pakiranje: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Oznake: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Proizvodna tehnologija: Digital printing on kraft paper
Dizajnerski izazov: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Istraživanje: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiracija: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Trajanje projekta: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Tijek rada: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Članovi tima: Kristina Pacesaite