Menton Ambalaža za aromatiziranu vodu – dizajner Sidel Machinery Shanghai Co.,Ltd.

Dizajn Menton Ambalaža za aromatiziranu vodu čiji je autor Sidel Machinery Shanghai Co.,Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Menton Ambalaža za aromatiziranu vodu

autor/ica Sidel Machinery Shanghai Co.,Ltd.

Klijent: Sidel Machinery (Shanghai) Co.,Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Menton Ambalaža za aromatiziranu vodu

Menton je dizajn ambalaže za lagano aromatiziranu vodu proizvedenu od uvoznih limuna. Dizajn koristi živopisnu paletu boja koja podsjeća na sunčani mediteranski odmor. Nasumični ilustrirani uzorak limuna stvara opušten ugođaj i naglašava prirodni i zdravi karakter pića. Metalik plavi ton objedinjuje različite okuse i pridonosi profinjenom imidžu brenda. Ravna boca izrađena je od PET materijala i teži samo 17,85 grama u veličini od 500 mililitara, čime se štedi materijal i energija tijekom proizvodnje.

Priznanje

O nagradi Brončana nagrada A' Design Award

Menton Ambalaža za aromatiziranu vodu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Menton Ambalaža za aromatiziranu vodu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Menton Ambalaža za aromatiziranu vodu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Dimenzije i pakiranje: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Oznake: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Proizvodna tehnologija: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Dizajnerski izazov: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Istraživanje: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspiracija: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Trajanje projekta: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Tijek rada: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patenti: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Članovi tima: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Zasluge za fotografije: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini