Winter Navel Narančasto Pakiranje – dizajner Chao Xu

Dizajn Winter Navel Narančasto Pakiranje čiji je autor Chao Xu iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Winter Navel Narančasto Pakiranje

autor/ica Chao Xu

Klijent: Caixiao Tian agricultural development pty ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Provjerite status nagrade za #101508

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Winter Navel Narančasto Pakiranje

Dizajn je promocija naranče, nazvane zimske navale, proizvedene na organskoj farmi. Paket uključuje dvije veličine kartonskih kutija, informativnu karticu, omotnicu za ljuštenje naranče. Zimska mornarica može se odabrati tek nakon krštenja četiri godišnja doba. izazov dizajna je ilustrirati značaj izdužene rutine rasta i različitog oblika narančastog stabla tijekom četiri sezone na pakiranju. Dizajnerski tim osmislio je crtež koji je inspiriran pričom o jacku i beanstalku. Naglasak na pojmu sklada između prirode i čovječanstva.

Priznanje

O nagradi Brončana nagrada A' Design Award

Winter Navel Narančasto Pakiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Winter Navel Narančasto Pakiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Winter Navel Narančasto Pakiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimenzije i pakiranje: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Oznake: package design, food package, fruit package, hand drawing
Proizvodna tehnologija: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Dizajnerski izazov: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Istraživanje: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiracija: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Trajanje projekta: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Tijek rada: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Članovi tima: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu