Jianlibao Wepop Ambalaža za piće – dizajner Tiger Pan

Dizajn Jianlibao Wepop Ambalaža za piće čiji je autor Tiger Pan iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Jianlibao Wepop Ambalaža za piće

autor/ica Tiger Pan

Klijent: Jianlibao

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Jianlibao Wepop Ambalaža za piće

Wepop je ambalaža dizajnirana za gaziranu voćnu vodu bez šećera. PET boca ima jednostavan oblik koji se prema vrhu sužava. Mat sitotisak filma površini daje stabilan hvat i mekan dodir. Tipografija koristi pikselizirani efekt, a svaki je znak podijeljen na zasebne poteze koji djeluju poput građevnih blokova. Voće je ilustrirano u pop-art stilu, s kontrastnim bojama visoke čistoće koje označavaju četiri okusa. Cilj ambalaže je predstaviti zdravo piće mladim potrošačima.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jianlibao Wepop Ambalaža za piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jianlibao Wepop Ambalaža za piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jianlibao Wepop Ambalaža za piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimenzije i pakiranje: Diameter 67.5mm
Height 213mm
Oznake: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Proizvodna tehnologija: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Dizajnerski izazov: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Istraživanje: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiracija: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Trajanje projekta: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Tijek rada: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Članovi tima: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie