Tang Chao Ambalaža za putni čaj – dizajner Yongjun Chen and Huang Zhang

Dizajn Tang Chao Ambalaža za putni čaj čiji je autor Yongjun Chen and Huang Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Tang Chao Ambalaža za putni čaj

autor/ica Yongjun Chen and Huang Zhang

Klijent: Shenzhen Tangchao Tea Culture Communication Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Tang Chao Ambalaža za putni čaj

Tang Chao je dizajn ambalaže za putni čaj. Mala kvadratna kutija sadrži briketa čaja u kompaktnom obliku prikladnom za putovanja. Kutija je izrađena s konstrukcijom čepa i utora, pa ljepilo nije potrebno. Za kutiju se koristi bambus, a za vanjsku ambalažu kraft papir, čime se troškovi održavaju niskima i podupire ekološki prihvatljiv rezultat. Prstenasta kopča i vrpca omogućuju vješanje, držanje ili nošenje kutije. Zaobljeni rubovi mogu pritiskati refleksne zone na ruci, što je praksa preuzeta iz tradicionalne kineske medicine. Kutija je višekratna.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Tang Chao Ambalaža za putni čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tang Chao Ambalaža za putni čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Tang Chao Ambalaža za putni čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: 1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging.
2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying.
4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture.
Dimenzije i pakiranje: tea box: 55*55*55mm
tea bag: 70*70*90mm
Oznake: Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
Proizvodna tehnologija: 1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases.
3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept.
Dizajnerski izazov: 1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly.
2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of the hand and promote blood circulation.
Istraživanje: Research Type: Product Development and Theoretical Research
Research goal: Create a green packaging for travel tea
Research methods: design creativity, cultural heritage, physical development
Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture.
Inspiracija: 1. People's need for tea boxes during travel
2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health.
3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China
4. Environmental protection, health and green life concept
Trajanje projekta: The project finished in November 2019 in Shenzhen, China
Tijek rada: Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
Članovi tima: Yongjun Chen
Huang Zhang
Lei Xu
Peixiang Gao
Quantao Su