Happiness Mjesečni Kolač – dizajner Chao Xu

Dizajn Happiness Mjesečni Kolač čiji je autor Chao Xu iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Happiness Mjesečni Kolač

autor/ica Chao Xu

Klijent: La Maison Bakery

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Happiness Mjesečni Kolač

Paket sreće mooncake je skup poklon paketa koji se sastoji od pet kutija s različitom strukturom i grafikom. Dizajnerski tim Inbetween Creative prikazao je sliku kako lokalni ljudi slave sredinu jeseni, koristeći ilustraciju u kineskom stilu. Ilustracija prikazuje lokalne zgrade i aktivnosti u jesen, poput trkačkog zmajskog broda, udaranja bubnjevima. Ovaj dizajn poklon paketa ne djeluje samo kao spremnik hrane, već i kao suvenir za promicanje kulture grada Shien-a.

Priznanje

O nagradi Brončana nagrada A' Design Award

Happiness Mjesečni Kolač je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Happiness Mjesečni Kolač bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Happiness Mjesečni Kolač sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimenzije i pakiranje: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Oznake: package design, logo, handrawing, typography
Proizvodna tehnologija: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Dizajnerski izazov: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Istraživanje: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiracija: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Trajanje projekta: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Tijek rada: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patenti: Trademark(2019) La Maison Bakery
Članovi tima: Creative Director: Chao Xu
Illustration: Danlin Zhang
Zasluge za fotografije: Collaterals and graphic design items: Chao Xu
Photography: Inlight