Portal Beoplay Advertising Phiaj Los Nqis los ntawm Kutuko Studio

Qhov qauv tsim Portal Beoplay Advertising Phiaj Los Nqis los ntawm Kutuko Studio yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Platinum hauv Pawg Sib Tw Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav.

PlatinumYeeb Yaj Kiab· 2023

Portal Beoplay Advertising Phiaj Los Nqis

los ntawm Kutuko Studio

Tus Neeg Siv: Kutuko Studio SL

Tus Yeej A' Design Award Platinum hauv Pawg Yeeb Yaj Kiab

2,488,529

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144874

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Portal Beoplay Advertising Phiaj Los Nqis

Nws yog kev sib tw los txhawb nws lub Beoplay Portal headphones. Cov streamers tau sib koom tsim tawm kom nws mus kis. Raws li daim ntawv thov Suab uas ua rau koj lub ntiaj teb, lawv yuav tsum tsim 5 qhov xwm txheej hais txog pawg ntawm kev lag luam video game. Ntxiv nrog rau qhov muaj txiaj ntsig zoo rau kev pom, qhov kev paub tau nce mus rau kev sib tw rau qhov chaw ntawm cov khoom fetish zais hauv txhua tus ncej. Pab neeg no tau ntsib nrog ntau qhov xwm txheej tsim nyob rau hauv uas tus protagonist yog cov khoom thiab kev paub txog kev siv nws.

Qhov Lees Paub

Txog A' Design Award Platinum

Portal Beoplay Advertising Phiaj Los Nqis yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Portal Beoplay Advertising Phiaj Los Nqis qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Portal Beoplay Advertising Phiaj Los Nqis yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Qhov Loj & Ntim: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Cov Ntsiab Lus: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Thev Naus Laus Zis Tsim Khoom: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Kev Sib Tw Tsim Qauv: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Kev Tshawb Fawb: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Kev Txhawb Siab: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Lub Sij Hawm Ua Hauj Lwm: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Txheej Txheem Ua Hauj Lwm: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Cov Patent: Kutuko Studio SL
Cov Tswv Cuab Pab: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Kev Qhuas Duab: Boutique Visual Kutuko Studio, Beoplay Portal, 2022