Boho Ras Ntim Pob Cocktails los ntawm Abhijeet Thakur

Qhov qauv tsim Boho Ras Ntim Pob Cocktails los ntawm Abhijeet Thakur yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Boho Ras Ntim Pob Cocktails

los ntawm Abhijeet Thakur

Tus Neeg Siv: Abhijeet Thakur

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

38,504

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101804

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Boho Ras Ntim Pob Cocktails

Boho Ras muag ntim cov pob tawb ua nrog rau cov dab zoo hauv Indian. Cov khoom nqa yog Bohemian vibe, uas ua rau kev ua lub neej tsis zoo ntawm kev ua neej zoo nkauj thiab qhov muag pom ntawm cov khoom yog qhov tsis paub daws teeb xim ntawm cov buzz uas tus neeg siv khoom tau txais tom qab haus dej cawv. Nws muaj txig tswj kom ua tiav qhov nruab nrab qhov twg ntiaj teb thiab Hauv Nroog sib ntsib, qhov chaw uas lawv fuse tsim Glocal vibe rau cov khoom. Boho Ras muag cov plig ntshiab hauv 200ml fwj thiab ntim cov thawv ntim rau hauv 200ml thiab 750 ml fwj.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Boho Ras Ntim Pob Cocktails yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Boho Ras Ntim Pob Cocktails xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Boho Ras Ntim Pob Cocktails yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Qhov Loj & Ntim: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Cov Ntsiab Lus: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Thev Naus Laus Zis Tsim Khoom: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Kev Sib Tw Tsim Qauv: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Kev Tshawb Fawb: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Kev Txhawb Siab: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Lub Sij Hawm Ua Hauj Lwm: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Txheej Txheem Ua Hauj Lwm: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.