ʻO Macau Light Festival 2018 TVC Primary Function: Hoʻolaha Kīwī na Puzzle Lai Meng Tak he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.
KalaKiʻiʻoniʻoni· 2020
Macau Light Festival 2018 TVC Primary Function: Hoʻolaha Kīwī
Mea Kūʻai: Mirage Visuals
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻiʻoniʻoni
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #89403Ka Hoʻolālā
E Pili Ana iā Macau Light Festival 2018 TVC Primary Function: Hoʻolaha Kīwī
ʻO Macau Light Festival 2018 TVC he hoʻolaha kīwī i hana ʻia no ka hoʻolaha ʻana i kekahi ʻahaʻaina mālamalama kūlanakauhale. Hōʻike ka hoʻolaha i ka ʻahaʻaina ma ke ʻano he ala kūʻikena o ka manawa. Alakaʻi kekahi hiʻohiʻona mai ka maka o ka mea nānā i ka mea nānā ma waena o nā mea hoʻonohonoho mālamalama, ka hoʻopaʻa palapala ʻekolu-ana, a me nā pāʻani launa pū. Hōʻike ʻia nā mea kūloko o ka ʻai, ka hana kūkulu, ka moʻomeheu, a me ka noʻeau ma ke ʻano he hana kiʻi hoʻonohonoho i loko o ke kiʻi ʻoniʻoni. Ua hoʻolālā ʻia nā kiʻi a pau ma ka papa moʻolelo a ua hoʻāʻo ʻia ma ke ʻano he neʻe hōʻike i loko o ka polokalamu ʻekolu-ana ma mua o ke kiʻiʻoniʻoni ʻana. Hui pū ʻia nā kiʻi ola, nā hopena ʻike maka, a me nā kiʻi ʻoniʻoni.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Macau Light Festival 2018 TVC Primary Function: Hoʻolaha Kīwī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Macau Light Festival 2018 TVC Primary Function: Hoʻolaha Kīwī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Macau Light Festival 2018 TVC Primary Function: Hoʻolaha Kīwī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Nā Ana a me ka Hoʻopili
- HD 1920X1080 Video
- Nā Lepili
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- ʻEnehana Hana
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Pilikia Hoʻolālā
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Noiʻi
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Hoʻoulu Manaʻo
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Ka Lōʻihi o ka Papahana
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Kaʻina Hana
- Video file can be operated in every video player
- Nā Palapala Kuleana
- Copyrights belong to MIRAGE VISUALS 2019
- Nā Lālā Hui
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Nā Kuleana Kiʻi
- MIRAGE VISUALS All right reserved.
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