ʻO Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai na LMNT Company he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KeleaweHoʻolaha· 2025
Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai
na LMNT Company
Mea Kūʻai: LMNT Company
Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #170399Ka Hoʻolālā
E Pili Ana iā Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai
He hoʻolālā ʻiʻo waiwai ka Namuh Investment Rebranding i hana ʻia no kahi kahua hoʻopukapuka i kuhikuhi ʻia i ka poʻe Millennials a me Gen Z. Ke hoʻoneʻe nei kēia hoʻoponopono hou i ke kahua ma waho aʻe o ke kālepa waihona, a i ka ulu pilikino ma o ka hoʻopukapuka ʻana. Hoʻohana ʻia kahi ʻōnaehana hoʻolālā i kūkulu ʻia ma luna o ke kaha puka e hōʻailona ana i nā manawa kūpono hou, a ua hoʻohana like ʻia ia ma nā wahi like ʻole e hui pū ai me nā mea kūʻai. Hōʻike nā kiʻi noʻonoʻo hoʻokalakupua i ka hoʻopukapuka ʻana he mea maʻalahi a kokoke wale nō ke komo. Hoʻoikaika ke kumumanaʻo Daily Shift i ka hoʻohuli ʻana i ka hoʻolilo pōkole i mea hoʻopukapuka no ka wā e hiki mai ana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Nā Ana a me ka Hoʻopili
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Nā Lepili
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- ʻEnehana Hana
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Pilikia Hoʻolālā
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Noiʻi
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Hoʻoulu Manaʻo
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Ka Lōʻihi o ka Papahana
- Seoul, Republic of Korea
- Kaʻina Hana
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Nā Palapala Kuleana
- ⓒ2024. LMNT all rights reserved.
- Nā Lālā Hui
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Nā Kuleana Kiʻi
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
