ʻO Recruitment Communication Ka ʻIkena Kūhōʻike o ka Hoʻolaha ʻImi Limahana na 5 Senses Design he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KalaHoʻolaha· 2025
Recruitment Communication Ka ʻIkena Kūhōʻike o ka Hoʻolaha ʻImi Limahana
Mea Kūʻai: Tencent
Mea Lanakila A' Design Award Kala ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #169772Ka Hoʻolālā
E Pili Ana iā Recruitment Communication Ka ʻIkena Kūhōʻike o ka Hoʻolaha ʻImi Limahana
He ʻikena kūhōʻike ka Recruitment Communication i hana ʻia no ka hoʻolaha ʻimi haumāna hoʻomaʻamaʻa a kekahi hui ʻenehana. Hōʻike ka kiʻi nui i kekahi kanaka ma ka ʻaoʻao o kahi pōʻai waena, a ʻo nā ʻale liʻiliʻi, he hōʻailona ia no ka ulu ʻana o ka mana o ke kanaka pākahi i kēia au kikohoʻe. Ua hoʻomākaukau ʻia nā kaha kiʻi manaʻo ma Photoshop a me Illustrator, ua kūkulu ʻia nā mea a me nā hiʻohiʻona ʻekolu anana ma Cinema 4D, a ua hoʻoponopono ʻia ka mana kiʻi ʻoni ma After Effects. Hoʻololi ka hoʻonohonoho i nā pūnaewele kaiapili, nā pūnaewele, a me nā pepa hoʻolaha paʻi nui. Hōʻike maopopo ka hoʻolālā i ke kaʻina hana ʻimi limahana i ka poʻe ʻōpio e ʻimi ana i ka hana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Recruitment Communication Ka ʻIkena Kūhōʻike o ka Hoʻolaha ʻImi Limahana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Recruitment Communication Ka ʻIkena Kūhōʻike o ka Hoʻolaha ʻImi Limahana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Recruitment Communication Ka ʻIkena Kūhōʻike o ka Hoʻolaha ʻImi Limahana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
- Nā Ana a me ka Hoʻopili
- This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
- Nā Lepili
- Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
- ʻEnehana Hana
- In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
- Pilikia Hoʻolālā
- Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'
Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.
Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content. - Noiʻi
- We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.
Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users. - Hoʻoulu Manaʻo
- This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
- Ka Lōʻihi o ka Papahana
- The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
- Kaʻina Hana
- This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
- Nā Lālā Hui
- Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan - Nā Kuleana Kiʻi
- Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design
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