Namito Kiʻi Kanaka Pāʻani Noʻeau na Ge Zhang

ʻO Namito Kiʻi Kanaka Pāʻani Noʻeau na Ge Zhang he mea lanakila hanohano loa o ka 2023 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

GulaHoʻolaha· 2023

Namito Kiʻi Kanaka Pāʻani Noʻeau

na Ge Zhang

Mea Kūʻai: Ge Zhang

Mea Lanakila A' Design Award Gula ma ka Māhele Hoʻolaha

720,204

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #149033

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Namito Kiʻi Kanaka Pāʻani Noʻeau

He kiʻi pāʻani noʻeau kikohoʻe ʻo Namito i hana ʻia no ka hoʻohana kālepa. He kaikamahine ʻo Namito me nā lehelehe like me ka hua pīkī, ka lauoho ʻulaʻula like me ke kinoea a me ka pāpale like me nā pepeiao lāpaki. ʻAʻahu ʻo ia i ka lole ʻulaʻula a kū ʻo ia me kona mau lima i loko o nā pākeke a ua pani ʻia kona mau maka. Hoʻohālike kona mau lehelehe ʻoʻoleʻa i ʻelua puʻuwai a me ka hua palapala X, he hōʻailona o ke aloha i ka honua me ka hōʻole ʻana i ka mea maikaʻi ʻole. Hōʻike ʻia kēia kanaka ma nā kiʻi, nā wikiō, nā hōʻikeʻike a me nā mea paʻi ʻia. Ua manaʻo ʻia ʻo Namito e hōʻemi i ke kaumaha o ka noʻonoʻo a e paipai i nā kānaka e lilo iā lākou iho.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Namito Kiʻi Kanaka Pāʻani Noʻeau i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Namito Kiʻi Kanaka Pāʻani Noʻeau he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Namito Kiʻi Kanaka Pāʻani Noʻeau i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Nā Ana a me ka Hoʻopili: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Nā Lepili: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
ʻEnehana Hana: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Pilikia Hoʻolālā: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Noiʻi: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Hoʻoulu Manaʻo: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Ka Lōʻihi o ka Papahana: Since 2021, China
Kaʻina Hana: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Nā Lālā Hui: Ge Zhang
Nā Kuleana Kiʻi: Beijing JiuPin Technology Co., Ltd.