Mission Sleep Fitness Recap Campaign na Jisoo Sim

ʻO Mission Sleep Fitness Recap Campaign na Jisoo Sim he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

KeleaweHoʻolaha· 2023

Mission Sleep Fitness Recap Campaign

na Jisoo Sim

Mea Kūʻai: Eight Sleep

Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha

33,937

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #146802

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mission Sleep Fitness Recap Campaign

Ua hoʻokumu ʻo ʻEwalu Moe i kā lākou 2022 makahiki i ka hiamoe: Mission Sleep Fitness. ʻO kēia ka ʻEwalu Moe & #039;s spin ma kahi hoʻolaha recap makahiki kahi e ʻike ai nā lālā i kā lākou ʻikepili hiamoe a pau no 2022 ma kahi hoʻolālā galactic. Ua hōʻike ʻia kā lākou mau lālā i kā lākou ʻikepili ma ke ʻano he moʻolelo i loko o ka app, a loaʻa iā lākou nā koho e kaʻana like i nā avatar kūʻokoʻa i loaʻa iā lākou ma muli o ko lākou olakino a me nā metric hiamoe. ʻO ka luʻi nui i alo i nā mea hoʻolālā, ʻo ia ka hoʻopili ʻana i ka ʻikepili moe a me ke olakino ma ke ʻano leʻaleʻa a me ke ʻano ʻoiaiʻo ka ʻoiaʻiʻo i ka ʻepekema a me ka ʻōlelo maʻalahi i hiki i nā mea ʻē aʻe ke hoʻomaopopo.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mission Sleep Fitness Recap Campaign i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mission Sleep Fitness Recap Campaign he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mission Sleep Fitness Recap Campaign i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Nā Lepili: Sleep, data, health, astronauts, review, recap, report, space
ʻEnehana Hana: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Pilikia Hoʻolālā: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Noiʻi: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Hoʻoulu Manaʻo: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Ka Lōʻihi o ka Papahana: This project began in October 2022 and finished in December 2022.
Kaʻina Hana: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Nā Lālā Hui: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado