Lele i ka ʻike
Restless Chopsticks Nā Mea Pākaukau na Marko Stanojevic

ʻO Restless Chopsticks Nā Mea Pākaukau na Marko Stanojevic he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Lako Hōʻoma, Pā ʻAi, Kiʻaha a me Lako Kuke.


KeleaweLako Kuke· 2023

Restless Chopsticks Nā Mea Pākaukau

na Marko Stanojevic

Mea Kūʻai: UMA Network Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Lako Kuke

18,490

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #145167

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Restless Chopsticks Nā Mea Pākaukau

ʻO Uma kahi hui ʻoihana ʻoihana ʻo Hong Kong e kālele ana i nā ʻoihana hoʻokele. Hoʻolālā ʻia nā chopsticks hoʻomaha ʻole ma ke ʻano he mea hoʻomanaʻo, e hōʻike ana i ka waiwai o ka hui o ka hoʻopukapuka kālā e hoʻololi. Ua like ka logo o ka hui me ka pulse ma kahi laina palahalaha, i hookomoia i loko o ka chopstick palahalaha. Hoʻokiʻekiʻe mau ʻia ka ʻaoʻao mua o kahi chopstick a mālama ʻia mai ka ʻili o ka papaʻaina, e wehe ana i ka pono o ka hoʻomaha chopstick. Hoʻolālā ʻia ka Pulse no ka noho kaʻawale ʻana i nā manawa a pau, ʻaʻole e kuʻi, a kūpono hoʻi no ka ʻohi ʻana i ka meaʻai, a hiki i nā ʻai liʻiliʻi loa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Restless Chopsticks Nā Mea Pākaukau i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Restless Chopsticks Nā Mea Pākaukau he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Restless Chopsticks Nā Mea Pākaukau i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
Nā Ana a me ka Hoʻopili
The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
Nā Lepili
Tableware, chopsticks, utensils, tradition, narrative design, memento object
ʻEnehana Hana
The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
Pilikia Hoʻolālā
It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
Noiʻi
Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
Hoʻoulu Manaʻo
UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
Ka Lōʻihi o ka Papahana
Hong Kong SAR, China
Kaʻina Hana
Chopsticks with no rest :)
Nā Palapala Kuleana
UMA Network Limited
Nā Kuleana Kiʻi
UMA Network Limited

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