NewForm Wahi Hōʻikeʻike na Huainan Jia and Jian Zhu

ʻO NewForm Wahi Hōʻikeʻike na Huainan Jia and Jian Zhu he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KalaLoko Hale· 2022

NewForm Wahi Hōʻikeʻike

na Huainan Jia and Jian Zhu

Mea Kūʻai: Farnear International Design Center

Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale

14,200

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #126097

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā NewForm Wahi Hōʻikeʻike

ʻO NewForm he loko o kahi hale hōʻikeʻike no kahi hōʻailona huahana lumi ʻauʻau ʻItalia, e uhi ana i 224 mika ʻāpana ma Shanghai. Ke hahai nei ka hoʻolālā i ka manaʻo hōʻailona o ke kumu ma ka ʻāina. Hoʻokumu ʻia ka papahana a me ke ala o ka poʻe kipa ma luna o ka hoʻololi ʻana o ka mālamalama a me ka pouli, e māhele ana i ka hale kūʻai i mau wahi pili like ʻole. Loaʻa i kahi lumi poepoe kahi hana noʻeau kau ʻia i kapa ʻia ʻo Hula o ka Wai, e like me ke kulu wai ma lalo o nā kukui. Hoʻopili kahi puka aniani pio liʻiliʻi me nā ʻohe Pākē i kahi ʻāina ola. Holo kahi paia ʻōmaʻomaʻo ʻeleʻele a me nā mea kanu ʻōmaʻomaʻo ma waena o ka wahi hōʻikeʻike, kahi i hōʻike ʻia ai nā huahana ma nā wahi like ʻole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā NewForm Wahi Hōʻikeʻike i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā NewForm Wahi Hōʻikeʻike he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā NewForm Wahi Hōʻikeʻike e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Nā Ana a me ka Hoʻopili: The area is 224 sqm.
Nā Lepili: Nature, Exhibition, Display, Retail, Bathroom
ʻEnehana Hana: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Pilikia Hoʻolālā: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Noiʻi: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Hoʻoulu Manaʻo: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Ka Lōʻihi o ka Papahana: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Kaʻina Hana: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Nā Lālā Hui: Jia Huainan
Zhu Jian
Nā Kuleana Kiʻi: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.