ʻO Inspiration Pūnaewele na WenYuan Chen and Ze Hao he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele.
GulaPūnaewele· 2021
Inspiration Pūnaewele
Mea Kūʻai: Zippo
Mea Lanakila A' Design Award Gula ma ka Māhele Pūnaewele
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #117306Ka Hoʻolālā
E Pili Ana iā Inspiration Pūnaewele
He pūnaewele ʻo Inspiration i hana ʻia no ka hōʻailona ʻo Zippo. Hōʻike ka pūnaewele i ka hōʻailona ma o kahi ʻike kuanaʻike hou a me kahi ʻaoʻao hoʻohana pilina. Hāʻawi nā kiʻi ʻoni i nā ʻaoʻao i kahi ʻano kuanaʻike hoʻokolohua. Ua hoʻohana ʻia kahi kumumanaʻo ʻeleʻele ma ka hoʻonohonoho holoʻokoʻa e kākoʻo i kahi ʻike nānā kūlike. Ua kūkulu ʻia ka hoʻolālā pilina me ka ʻenehana ʻaoʻao hoʻohana holomua e mālama i ka hoihoi o ka poʻe kipa. ʻO ka pahuhopu ka wehe ʻana i kahi kūkākūkā me nā mea kūʻai a me ka hōʻike ʻana i ka moʻomeheu o ka hōʻailona ma kahi ʻano o kēia manawa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Inspiration Pūnaewele i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Inspiration Pūnaewele he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Inspiration Pūnaewele i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Nā Ana a me ka Hoʻopili
- UI UX technology and website construction
- Nā Lepili
- Z-era, Fashion
- ʻEnehana Hana
- Using progressive UI technology to realize
- Pilikia Hoʻolālā
- The team received a lot of database and found it hard to sort out
- Noiʻi
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Hoʻoulu Manaʻo
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Ka Lōʻihi o ka Papahana
- Shanghai 2020.11-2021.2
- Kaʻina Hana
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Nā Palapala Kuleana
- "Trademark (Year) Trademark Holder."
- Nā Lālā Hui
- Wenyuan Chen and Ze Hao
- Nā Kuleana Kiʻi
- ZIPPO NO.347274
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
