ʻO S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha na Paul Robb and Moira Bartoloni he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Paʻi a me Pāpaho Paʻi.
KalaPaʻi· 2021
S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha
na Paul Robb and Moira Bartoloni
Mea Kūʻai: S6 Foundry
Mea Lanakila A' Design Award Kala ma ka Māhele Paʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #115652Ka Hoʻolālā
E Pili Ana iā S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha
Ua hoʻolālā ʻia ka branding S6 Foundry a me kāna puke kikoʻī ʻano hope e hana i ka hauʻoli o ka typography hou, e hoʻonoho ana i ka ʻōlelo ʻike maka. ʻO kahi papale nani a ʻoliʻoli o ka waihoʻoluʻu pumehana a me kahi ʻano ʻano ʻano kamahaʻo e hopu i ka ʻuhane, e hoʻomanaʻo ana i ke kākau inoa kuʻuna o ka 1900 century fun fair. Ua hoʻolālā ʻia nā hoʻolālā ma ke ʻano he kaleidoscope o nā ʻano a me nā mea e hana ai i ka ʻike kūpono kūpono o ka ethos o nā brand a me kahi kuhikuhi hou o nā font bespoke kalepa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Nā Ana a me ka Hoʻopili
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Nā Lepili
- Font design, Branding, Identity, Type design
- ʻEnehana Hana
- Printed Lithographic CMYK using FSC papers.
- Pilikia Hoʻolālā
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Noiʻi
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Hoʻoulu Manaʻo
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Ka Lōʻihi o ka Papahana
- The project started in April 2020 and is an ongoing project.
- Kaʻina Hana
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Nā Lālā Hui
- Paul Robb
Moira Bartoloni
Federica Simone - Nā Kuleana Kiʻi
- Paul Robb
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
