Macy’s Website Fuskar Yanar Gizo daga Willy Lai and Dave Torres

Zane Macy’s Website Fuskar Yanar Gizo daga Willy Lai and Dave Torres mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Fuskar Amfani.

AzurfaFuskar Amfani· 2020

Macy’s Website Fuskar Yanar Gizo

daga Willy Lai and Dave Torres

Abokin Ciniki: Macy's

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Fuskar Amfani

42,135

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #94023

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Macy’s Website Fuskar Yanar Gizo

Yanar Gizon Macy's wata fuskar sayarwa ce ta kan layi wadda ke bai wa abokan ciniki damar yin bincike da sayen kayayyakin da Macy's ke bayarwa. An sake tsara yanar gizon ne bisa ra'ayoyin abokan ciniki, wanda ya haifar da tsari mai tsafta da sauƙi wanda aka samo shi daga kafofin watsa labaran salo da kayayyakin fasahar masu amfani. Fasahohin yanar gizo masu amsawa suna ba da damar shiga ta hanyar kwamfyutocin tafi-da-gidanka, kwamfyutocin allo da wayoyin salula. Bincike mai zurfi ya jagoranci aikin, ciki har da bincike-bincike na masu amfani, tambayoyi, gwajin A/B da gwajin sauƙin amfani. Tsarin mai sauƙi ya sassauƙaƙe tsarin siyayya kuma ya inganta shigar masu amfani.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Macy’s Website Fuskar Yanar Gizo ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Macy’s Website Fuskar Yanar Gizo ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Macy’s Website Fuskar Yanar Gizo ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Girma da Fakitin: We developed resonsive web design across different devices.
Kalmomin Alama: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Fasahar Samarwa: We utilized modern responsive web technologies.
Ƙalubalen Zane: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Bincike: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Wahayi: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Tsawon Lokacin Aikin: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Tsarin Aiki: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Mambobin Ƙungiya: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Godiyar Hotuna: Images courtesy of Macys.