Cathay Pacific Tsarin Nishaɗi a Cikin Jirgin Sama daga Michael Holler and Deniz Kurtcepe

Zane Cathay Pacific Tsarin Nishaɗi a Cikin Jirgin Sama daga Michael Holler and Deniz Kurtcepe mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Fuskar Amfani.

ZinariyaFuskar Amfani· 2025

Cathay Pacific Tsarin Nishaɗi a Cikin Jirgin Sama

daga Michael Holler and Deniz Kurtcepe

Abokin Ciniki: Cathay Pacific Airways Limited

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Fuskar Amfani

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Launuka

Ƙirar

Game da Cathay Pacific Tsarin Nishaɗi a Cikin Jirgin Sama

Cathay Pacific In Flight Entertainment wani fasalin dijital ne domin fasinjoji a cikin jirgin sama. Tsarin yana daidaita kansa da nau'ikan allo guda 14 kuma yana aiki a jiragen Airbus A350, Boeing 777 da Airbus A321. Babban bambancin haske na allo yana tallafawa samun sauƙin amfani ga kowa. Fasalin My Journey yana bai wa fasinjoji damar keɓance jadawalin tafiyarsu, kuma ɗakin karatu mai fiye da kayan watsa labarai 10,000 yana ba da fina-finai, shirye-shiryen talabijin, podcast da kuma siyayya. Ana iya bibiya ta hanyar taɓa allo, na'urar hannu ko sarrafawar kujera. Fasalin Watch Together yana ba da damar kallo tare a lokaci guda da sauran fasinjoji.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Cathay Pacific Tsarin Nishaɗi a Cikin Jirgin Sama ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Cathay Pacific Tsarin Nishaɗi a Cikin Jirgin Sama ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Cathay Pacific Tsarin Nishaɗi a Cikin Jirgin Sama yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Girma da Fakitin: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Kalmomin Alama: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Fasahar Samarwa: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Ƙalubalen Zane: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Bincike: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Wahayi: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Tsawon Lokacin Aikin: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Tsarin Aiki: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Mambobin Ƙungiya: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Godiyar Hotuna: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023