Zane Jingyang Brick Tea Primary Function: Marufin Shayi daga Litete Brand Design mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2020

Jingyang Brick Tea Primary Function: Marufin Shayi

daga Litete Brand Design

Abokin Ciniki: Litete Brand Design

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

28,858

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #89381

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Jingyang Brick Tea Primary Function: Marufin Shayi

Book Text: Shayin Bulon Jingyang wani ƙirar marufi ne na bulon shayi da aka matse. Marufin yana da girman milimita 100 zuwa milimita 100 zuwa milimita 40, kuma an yi shi da takardar shinkafa da aka yi da hannu, wadda ke hana ruwa shiga. An yi ado a kansa da hannu ta amfani da bugu na katako, wata sana'ar gargajiya ta ƙasar Sin. Zane-zanen suna nuna rayuwar 'yan kasuwa da al'adun gida na ƙarshen daular Qing, kuma an yi amfani da launuka uku na gargajiya na ƙasar Sin a duk faɗin nau'ikan. An rufe ƙasan da lakabin takarda. Ƙulli na igiyar ciyawa yana rufe marufin kuma yana kuma aiki a matsayin hannu don ɗauka.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Jingyang Brick Tea Primary Function: Marufin Shayi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Jingyang Brick Tea Primary Function: Marufin Shayi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Jingyang Brick Tea Primary Function: Marufin Shayi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Girma da Fakitin: 100 mm x 100 mm x 40 mm
Kalmomin Alama: Engraving,Tea Packaging,Packaging design
Fasahar Samarwa: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Ƙalubalen Zane: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Bincike: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Wahayi: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Tsawon Lokacin Aikin: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Tsarin Aiki: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Langcer Lee, 2019.
Mambobin Ƙungiya: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Godiyar Hotuna: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018