Heritage Wrap Beverage Packaging Primary Function: Marufin Abin Sha daga Kazuo Fukushima and Aya Tanaka

Zane Heritage Wrap Beverage Packaging Primary Function: Marufin Abin Sha daga Kazuo Fukushima and Aya Tanaka mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2026

Heritage Wrap Beverage Packaging Primary Function: Marufin Abin Sha

daga Kazuo Fukushima and Aya Tanaka

Abokin Ciniki: Meiji China Investment Co.,Ltd.

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #179695

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Heritage Wrap Beverage Packaging Primary Function: Marufin Abin Sha

Book Text: Wannan ƙirar marufin abin sha ta sake fassara wani sanannen latte na shayin baƙar fata ta hanyar bayyani na zane na zamani. An mayar da al'adun ado na gargajiya zuwa wani tsari na nannaɗewa mai ci gaba wanda ke ƙara bayyanuwa daga kowane kusurwa yayin da yake ƙirƙirar gudanar gani mai rauji. Wani tsararren lakabi na tsakiya yana kafa fayyace da matsayi, yana daidaita wadatar ado da iya karantawa. Ƙirar tana isar da kasancewa mai gyara amma mai sauƙin kusantarwa, tana tabbatar da ƙwaƙƙwaran ganewa a kan kanti da daidaiton gani a fadin yanayoyin sayarwa daban-daban.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Heritage Wrap Beverage Packaging Primary Function: Marufin Abin Sha ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Heritage Wrap Beverage Packaging Primary Function: Marufin Abin Sha ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Heritage Wrap Beverage Packaging Primary Function: Marufin Abin Sha ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Girma da Fakitin: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Kalmomin Alama: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Fasahar Samarwa: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Ƙalubalen Zane: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Bincike: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Wahayi: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Tsawon Lokacin Aikin: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Tsarin Aiki: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Mambobin Ƙungiya: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Godiyar Hotuna: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD