The Wine Bag Marufi daga Antonia Skaraki

Zane The Wine Bag Marufi daga Antonia Skaraki mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2024

The Wine Bag Marufi

daga Antonia Skaraki

Abokin Ciniki: The Wine Bag

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

18,380

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #152156

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da The Wine Bag Marufi

An yi shi na musamman don Lidl, a matsayin Bugu Mai Iyaka na Kirsimeti, AS ya ƙirƙira marufi don giya lita 1.5 a cikin akwati mai ɗan bushewa, ga abokin ciniki The Wine Barrel. An ƙera kwandon ya yi kama da jakar hannu, tare da ƙara kayan ado masu launin zinariya don tada yanayin biki da ba da jin alatu. Shigar da yanayin fata ya inganta kamanninsa, yana ba shi kamanni na gaske da mai tsada. Don kammala canjin, an ɗaura zare ja a matsayin madaurin, wanda ya ba da sahihanci ga ƙirar jakar.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen The Wine Bag Marufi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen The Wine Bag Marufi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen The Wine Bag Marufi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Girma da Fakitin: Paper Box Width 250mm x Depth 100mm x Height 185mm
Kalmomin Alama: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Fasahar Samarwa: The package is a bag in box for wine. The outside is paperback.
Ƙalubalen Zane: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Bincike: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Wahayi: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Tsawon Lokacin Aikin: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Tsarin Aiki: Product was distributed in all Lidl supermarkets throughout Greece.
Mambobin Ƙungiya: creative director: Antonia Skaraki and art director: Andreas Deskas