Small Satine Manufar Farko: Kayan Marufi na Madarar Yara daga Blackandgold Shanghai

Zane Small Satine Manufar Farko: Kayan Marufi na Madarar Yara daga Blackandgold Shanghai mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2022

Small Satine Manufar Farko: Kayan Marufi na Madarar Yara

daga Blackandgold Shanghai

Abokin Ciniki: Yili Group

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

11,714

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #134149

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Small Satine Manufar Farko: Kayan Marufi na Madarar Yara

Rubutun Littafi: Small Satine kayan marufi ne na madarar halitta (organic) da aka yi don yara. Zanen ya faɗaɗa alamar kasuwancin madarar Satine kuma ya riƙe tambarinta (logo) tare da launukanta na fari da kore. Wani hali mai suna Small Satine yana bayyana a gaban fakitin, yana kwance a kan ciyawa kusa da ɗan saniya. Bayan fakitin yana nuna faɗin gonar kiwon shanu, an zana shi cikin salo mai sauƙi da haske. An rubuta sunan kayan da wani nau'in rubutu da ya dace da yara, kuma an gabatar da bayanan abinci mai gina jiki a fili domin iyaye. Cikin fakitin an yi shi da katin takarda (paper carton).

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Small Satine Manufar Farko: Kayan Marufi na Madarar Yara ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Small Satine Manufar Farko: Kayan Marufi na Madarar Yara ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Small Satine Manufar Farko: Kayan Marufi na Madarar Yara yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Girma da Fakitin: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Kalmomin Alama: Packaging, milk, kid, China, organic
Fasahar Samarwa: Inner pack: Tetra Pack
Box: paper
Ƙalubalen Zane: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Bincike: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Wahayi: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Tsawon Lokacin Aikin: The project started in Feb, 2021 and the product is launched in June, 2021.
Tsarin Aiki: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Haƙƙoƙin Ƙirƙira: All photos credits to blackandgold Shanghai, 2022.
Mambobin Ƙungiya: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG