Kagoshima Shinsen Cha Aikin Farko: Kunshin Abin Sha na Ayaba Kore daga Shoichiro Takei and Eriko Kunikata

Zane Kagoshima Shinsen Cha Aikin Farko: Kunshin Abin Sha na Ayaba Kore daga Shoichiro Takei and Eriko Kunikata mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2022

Kagoshima Shinsen Cha Aikin Farko: Kunshin Abin Sha na Ayaba Kore

daga Shoichiro Takei and Eriko Kunikata

Abokin Ciniki: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Tabbatar da Matsayin Kyauta na #133397

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Kagoshima Shinsen Cha Aikin Farko: Kunshin Abin Sha na Ayaba Kore

Rubutun Littafi: Kagoshima Shinsen Cha kunshi ne na ayaba kore da an kwalba, wanda ake samar da shi a Kagoshima, Japan. Lambar tambarin tana amfani da fari a matsayin launi na asali, don haka launin kore na ayaba ya bayyana a fili. Siffofin ganyen ayaba mai sauƙi biyu da kuma launukan gargajiya na Japan an sanya su a kan lambar tambarin. Tambarin ya haɗa harafin farko na mai samarwa, dutsen mai fitad da wuta Sakurajima, da kuma haruffan T, E da A a cikin harafin Kanji guda ɗaya. Hiragana an yi amfani da shi a sunan kayan don nuna yanayin al'adun Japan. An yi amfani da irin wannan zane a kwalaye na jigilar kaya, tutoci, fastoci da takardun talla.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Kagoshima Shinsen Cha Aikin Farko: Kunshin Abin Sha na Ayaba Kore ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Kagoshima Shinsen Cha Aikin Farko: Kunshin Abin Sha na Ayaba Kore ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Kagoshima Shinsen Cha Aikin Farko: Kunshin Abin Sha na Ayaba Kore saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Girma da Fakitin: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Kalmomin Alama: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Fasahar Samarwa: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Ƙalubalen Zane: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Bincike: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Wahayi: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Tsawon Lokacin Aikin: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Tsarin Aiki: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Haƙƙoƙin Ƙirƙira: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Mambobin Ƙungiya: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Godiyar Hotuna: Hiroki Ogusu (Photo)