Grassy Premiados Aikin Farko: Marufin Kofi daga Dimitri Lociks

Zane Grassy Premiados Aikin Farko: Marufin Kofi daga Dimitri Lociks mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2022

Grassy Premiados Aikin Farko: Marufin Kofi

daga Dimitri Lociks

Abokin Ciniki: Grassy Caffè

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

27,497

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #128993

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Grassy Premiados Aikin Farko: Marufin Kofi

Grassy Premiados wani ƙirar marufi ne na kofin musamman na ƙasar Brazil. Akwatin yana da siffofi na halitta da na module waɗanda aka samo su daga ƙwayoyin mahogany, ƙwayoyin kofi da lanƙwasa na gine-ginen zamani na Brazil. Siffar module tana ba da damar tarawa da nuni na musamman a kan tanti. An yi akwatin da kwali mai lamination na matte, hot stamping da bugu mai launi ɗaya. Ana ajiye kofi a cikin jakar filastik mai bawul wanda yake kare ƙwayoyin daga iskar oxygen. Wata alama mai manne ta fim ɗin ƙarfe tana rufe akwatin tana kuma ɗauke da bayanin kayan, wanda yake ba da damar keɓancewa cikin sauri a farashi mai rahusa.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Grassy Premiados Aikin Farko: Marufin Kofi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Grassy Premiados Aikin Farko: Marufin Kofi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Grassy Premiados Aikin Farko: Marufin Kofi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Girma da Fakitin: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Kalmomin Alama: package, Brazilian coffee, biomimetic, bio design,
Fasahar Samarwa: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Ƙalubalen Zane: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Bincike: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Wahayi: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Tsawon Lokacin Aikin: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Tsarin Aiki: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Mambobin Ƙungiya: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Godiyar Hotuna: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.