Loacker Rebrand Aikin Farko: Marufin Abinci daga Marco Ventrice

Zane Loacker Rebrand Aikin Farko: Marufin Abinci daga Marco Ventrice mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2022

Loacker Rebrand Aikin Farko: Marufin Abinci

daga Marco Ventrice

Abokin Ciniki: Spider

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

33,693

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #127989

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Loacker Rebrand Aikin Farko: Marufin Abinci

Loacker Rebrand tsari ne na marufi da asalin alama wanda aka ƙirƙira wa wani tsohon kamfanin abinci da aka sani da samfuran wafer da cakulan. Alamar tana ɗaukar sigar garkuwar zumunta wadda ta haɗa da Dutsen Sciliar, wanda ke nuni ga sunan iyali, tushen asali da kuma yanayin da ke kewaye. Ana gabatar da kowane rukunin samfuri tare da bayani bayyananne game da girke-girke da abubuwan da ake amfani da su. An sake fasalin matsayin abubuwan da ke cikin marufin kuma hotunan samfuran suna da gaskiya. Wani lamba a bayan kowane kunshi tana haɗawa da ƙarin bayani game da alamar da abin.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Loacker Rebrand Aikin Farko: Marufin Abinci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Loacker Rebrand Aikin Farko: Marufin Abinci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Loacker Rebrand Aikin Farko: Marufin Abinci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Girma da Fakitin: different sizes
Kalmomin Alama: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Fasahar Samarwa: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Ƙalubalen Zane: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Bincike: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Wahayi: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Tsawon Lokacin Aikin: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Tsarin Aiki: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Mambobin Ƙungiya: Spider Adv, Loacker Team
Godiyar Hotuna: All food images were realized featuring studio PiùLuce.