Jinlongquan Yanzhi Marufi daga Jin Zhang

Zane Jinlongquan Yanzhi Marufi daga Jin Zhang mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2022

Jinlongquan Yanzhi Marufi

daga Jin Zhang

Abokin Ciniki: InBev jinlongquan beer (Hubei)

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Jinlongquan Yanzhi Marufi

Alamar Jinlongquan ta kasance a Hubei fiye da shekaru 40. Wannan lokacin, yana ƙirƙirar jerin giya waɗanda zasu iya wakiltar al'adun Hubei. Mai zane yana amfani da zane-zane na kasar Sin don bayyana al'adun yare. A lokaci guda, ya zana mafi yawan gine-ginen gine-gine da tsarin ruwa a Hubei (Hubei yana da suna na kasancewa lardin da ke da dubban tafkuna), haruffa da wuraren cin abinci, kuma ya haɗa ƙarin dandano na rayuwa da ma'anar salon. Mutane na iya magana game da yare a kan kwalbar. Dubi garinku a cikin hoton don haɓaka hulɗar da masu amfani.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Jinlongquan Yanzhi Marufi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Jinlongquan Yanzhi Marufi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Jinlongquan Yanzhi Marufi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Girma da Fakitin: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Kalmomin Alama: Beer, Hubei, dialect, illustration, Calligraphy, China
Fasahar Samarwa: Glass bottle aluminized paper
Ƙalubalen Zane: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Bincike: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Wahayi: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Tsawon Lokacin Aikin: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Tsarin Aiki: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Haƙƙoƙin Ƙirƙira: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Mambobin Ƙungiya: Creative director: Jin Zhang