The Taste of Heritage Kofi Nan Take daga Shawn Goh Chin Siang

Zane The Taste of Heritage Kofi Nan Take daga Shawn Goh Chin Siang mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2021

The Taste of Heritage Kofi Nan Take

daga Shawn Goh Chin Siang

Abokin Ciniki: Hai Soon Leong Sdn. Bhd

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

30,186

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #123769

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da The Taste of Heritage Kofi Nan Take

Zane ya yi wahayi zuwa ga asalin abokin ciniki - kasuwancin iyali, daga tsara zuwa tsara. Don adanawa da wuce ɗanɗano, an ƙaddamar da samfurin 'Dadanan Gado'. Har ila yau, ya zama alama ce ta yawon shakatawa na Malaysia, don haka mai zanen ya fito da manufar kiyaye al'adun gargajiya, da hada ra'ayoyin abokin ciniki, shigar da al'adun kabilu daban-daban da suka dade a cikin zane don kara fahimtar al'adun Malaysia da kuma fahimtar juna. zama mai sha'awar Malesiya Art.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen The Taste of Heritage Kofi Nan Take ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen The Taste of Heritage Kofi Nan Take ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen The Taste of Heritage Kofi Nan Take ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Girma da Fakitin: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Kalmomin Alama: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Fasahar Samarwa: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Ƙalubalen Zane: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Bincike: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Wahayi: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Tsawon Lokacin Aikin: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Tsarin Aiki: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Haƙƙoƙin Ƙirƙira: -
Mambobin Ƙungiya: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Godiyar Hotuna: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.