Alienergy Energy Drink Primary Function: Marufin Abin Sha Mai Ba Da Kuzari daga Genki Forest

Zane Alienergy Energy Drink Primary Function: Marufin Abin Sha Mai Ba Da Kuzari daga Genki Forest mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2021

Alienergy Energy Drink Primary Function: Marufin Abin Sha Mai Ba Da Kuzari

daga Genki Forest

Abokin Ciniki: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Alienergy Energy Drink Primary Function: Marufin Abin Sha Mai Ba Da Kuzari

Alienergy marufi ne na abin sha mai ba da kuzari maras sukari. Ƙirar tana amfani da gwangwani na aluminium siriri mai faɗin milimita 58, zurfin milimita 58 da tsayin milimita 142, mai riƙe da mililita 330. An zaɓi aluminium saboda ana iya sake yin fa'ida da shi cikin inganci. Wani siffar baƙon duniya, wanda aka zana a matsayin ci gaba na tambarin alamar kasuwanci, shi ne babban zane kuma ana maimaita shi a duk faɗin layin samfurin. Tsaftaccen tsarin launi, madaidaitan layuka, siffofi na lissafi da ƙarin haske na ƙarfe suna ba wa gwangwanin ƙarfin kasancewa a kan shiryayye. Tsarin bayanai yana nuna ƙirar maras sukari.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Alienergy Energy Drink Primary Function: Marufin Abin Sha Mai Ba Da Kuzari ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Alienergy Energy Drink Primary Function: Marufin Abin Sha Mai Ba Da Kuzari ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Alienergy Energy Drink Primary Function: Marufin Abin Sha Mai Ba Da Kuzari ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Girma da Fakitin: Width 58mm x Depth 58mm x Height 142mm
Kalmomin Alama: Branding, Packaging, Can, 3D, Energy drink
Fasahar Samarwa: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Ƙalubalen Zane: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Bincike: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Wahayi: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Tsawon Lokacin Aikin: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Tsarin Aiki: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Haƙƙoƙin Ƙirƙira: Label Patent:202030509836.0 , 2020, China.
Mambobin Ƙungiya: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Godiyar Hotuna: Creator: Gang Wang