Beltur Go Aikin Farko: Kwalin Abinci daga Musa Celik

Zane Beltur Go Aikin Farko: Kwalin Abinci daga Musa Celik mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2021

Beltur Go Aikin Farko: Kwalin Abinci

daga Musa Celik

Abokin Ciniki: Beltur

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Tabbatar da Matsayin Kyauta na #112421

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Beltur Go Aikin Farko: Kwalin Abinci

Rubutun Littafi: Beltur Go shine jerin kwalin abinci da abin sha da aka tsara don amfani a manyan wuraren shakatawa na birni. Za a iya sanya akwatin abinci a kan kofin abin sha, kuma bambaro yana wucewa ta cikin akwatin, don haka a kama abinci da abin sha da hannu ɗaya. Ana iya buɗe ƴan wurare da aka nade a kan akwatin domin ɗaukar miya. Ana kuma iya amfani da akwatin abinci shi kaɗai, tare da cokali mai yatsu a saman sa. Duk sassan an yi su ne da takardar Bristol mai nauyin gram 350 tare da bugu na offset, kuma takarda ta maye gurbin robobi domin rage sharar roba. Kowace fakiti tana zuwa a shimfiɗe don sauƙin ajiya da jigilarwa.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Beltur Go Aikin Farko: Kwalin Abinci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Beltur Go Aikin Farko: Kwalin Abinci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Beltur Go Aikin Farko: Kwalin Abinci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Girma da Fakitin: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Kalmomin Alama: Snack, Take Away, Food Box, On The Go
Fasahar Samarwa: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Ƙalubalen Zane: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Bincike: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Wahayi: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Tsawon Lokacin Aikin: The project took place between June 2020 and August 2020 in Istanbul.
Tsarin Aiki: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Mambobin Ƙungiya: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Godiyar Hotuna: All photos taken by Musa Çelik.