Cera Una Volta Lakabin Giya daga Giovanni Murgia

Zane Cera Una Volta Lakabin Giya daga Giovanni Murgia mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Ƙirar Kunshin Kaya.

ZinariyaKunshin Kaya· 2021

Cera Una Volta Lakabin Giya

daga Giovanni Murgia

Abokin Ciniki: Cantine Chessa

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Kunshin Kaya

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Launuka

Ƙirar

Game da Cera Una Volta Lakabin Giya

Cera Una Volta (Da zarar Kan Lokaci) ba ruwan inabi ne kawai ba amma har ma tsalle a baya. An haife shi daga mafarkin ƙirƙirar ɗan ƙaramin lu'u-lu'u na oenological ta hanyar adana koyarwar kakanni da dabarun yin giya na baya. Ma'anar ra'ayi mai ban sha'awa na ruwan inabi yana ba da labari, a cikin sauƙi na tatsuniyar tatsuniyoyi da kyau da aka wakilta da kwatancin akan lakabin, labarin haihuwar wannan ruwan inabi da na wanda ya samar da shi. Salon da aka zaɓa da gangan tatsuniya ce, don ba da taɓawa ta sihiri ga ruwan inabi wanda ya sha bamban da na gargajiya na Vermentino.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Cera Una Volta Lakabin Giya ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Cera Una Volta Lakabin Giya ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Cera Una Volta Lakabin Giya yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Girma da Fakitin: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Kalmomin Alama: wine, packaging, illustration, label design
Fasahar Samarwa: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Ƙalubalen Zane: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Bincike: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Wahayi: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Tsawon Lokacin Aikin: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Tsarin Aiki: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Mambobin Ƙungiya: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Godiyar Hotuna: 3D Render: Bruno Haver
Photography: Giovanni Murgia