Zane Happiness Kunshin Duniyar daga Chao Xu mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2020

Happiness Kunshin Duniyar

daga Chao Xu

Abokin Ciniki: La Maison Bakery

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

13,771

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #100696

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Happiness Kunshin Duniyar

Kunshin farincikin farinciki saiti ne na kayan kyauta, wanda ya kunshi akwatuna guda biyar dauke da tsari daban daban da zane. Designungiyar Creativeirƙirar Inbetween Creative zane ta nuna wani hoto na yadda mutanen yankin ke yin bikin tsakiyar kaka, ta yin amfani da zanen Sinawa. Misalin ya nuna ginin gida da ayyukan tsakiyar kaka, kamar su tseren kwalekwale, bugun dawakai. Wannan zane na shirya kyaututtukan kyaututtuka ba kawai ya zama matsayin jigon abinci ba ne, amma kuma ya kasance ba da gudummawa don haɓaka al'adun garin Shien.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Happiness Kunshin Duniyar ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Happiness Kunshin Duniyar ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Happiness Kunshin Duniyar yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Girma da Fakitin: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Kalmomin Alama: package design, logo, handrawing, typography
Fasahar Samarwa: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Ƙalubalen Zane: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Bincike: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Wahayi: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Tsawon Lokacin Aikin: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Tsarin Aiki: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Haƙƙoƙin Ƙirƙira: Trademark(2019) La Maison Bakery
Mambobin Ƙungiya: Creative Director: Chao Xu
Illustration: Danlin Zhang
Godiyar Hotuna: Collaterals and graphic design items: Chao Xu
Photography: Inlight