Wilsons Jagua Rembi'u Apysyry (Packaging) Gary Lawson omba'apóva

Wilsons Jagua Rembi'u Apysyry (Packaging) Gary Lawson omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2020

Wilsons Jagua Rembi'u Apysyry (Packaging)

Gary Lawson -gua

Mba'eporuhára: Lawson Design

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

11,962

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #94058 Peg̃ua

Ejuhu Eha'ãrõ Listápe Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Wilsons Jagua Rembi'u Apysyry (Packaging) Rehegua

Wilsons ha'e peteĩ apysyry ñemoĩporã jagua rembi'urã, ojejapóva ojejopy asy potĩ (cold pressed) rupive. Pe ãga ombyaty mbohapy tembi'u, ha káda peteĩ ojehepyme'ẽ 2.5 kg ha 10 kg vosápe. Ta'ãnga umi yvy jere Ísla Britânica-yguáva oñemoĩ opa vosa jerekuévo, ha káda tembi'u orekove héra ha sa'y iporãva ijeheguíva. Umi vosa ojehai CMYK-pe flexografía rupive, tinta y-pegua ndive peteĩ tinta morotĩ apu'a ári, upéi ojejapopa peteĩ barniz mopotĩva ombojoajúva. Vosa foil ipohýiháicha'ỹva, orekóva zip ojepysokuévo jey, omyengoviáva umi vosa kuatiá pohýiete, omoĩporãve pe tembi'u are guive ha oipytyvõ oñemomichĩ hag̃ua umi mba'e reheve ndojeporuvéiva.

Jeguerohory

A' Design Award Brónse Rehegua

Wilsons Jagua Rembi'u Apysyry (Packaging) ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Wilsons Jagua Rembi'u Apysyry (Packaging) ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Wilsons Jagua Rembi'u Apysyry (Packaging) ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Tuichakue ha Ñemyenyhẽ: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Ñe'ẽ Rape: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Ñeapopy Tecnología: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Diseño Jepy'apy: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Ñesẽheka: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inspiración: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Proyecto Ára Tuichakue: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Mba'apo Rape: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Ta'ãnga Mba'eñemoneĩ: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson