West Lake Beer Kagua Ryru Ñemboguata (Beer Packaging) China Resources Snow Breweries omba'apóva

West Lake Beer Kagua Ryru Ñemboguata (Beer Packaging) China Resources Snow Breweries omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2025

West Lake Beer Kagua Ryru Ñemboguata (Beer Packaging)

China Resources Snow Breweries -gua

Mba'eporuhára: China Resources Snow Breweries

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

29,476

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #163374 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

West Lake Beer Kagua Ryru Ñemboguata (Beer Packaging) Rehegua

West Lake Beer ha'e peteĩ ryru ñemboguata ojejapóva kagua limétape g̃uarã. Ko diseño oipuru West Lake, Hangzhou-pegua, tekoha porãgui: ombohasa pe Puente Ojekáva (Broken Bridge) ha Mbohapy Y Nongatu Ohechaukáva Jasy (Three Ponds Mirroring the Moon) mba'e ra'ãnga abstracto ramo. Pe letra apopy ombojoaju sello script ha Song Dynasty haipyre calligraphy reko. Pe karameg̃ua okapegua oñembopara oro estampado-pe ha peteĩ película matte-pe, ipire sỹi ha iporã ojepokóvo. Pe limeta ojejapo vidrio hovy iporãitévagui, ojokóva luz ultravioleta ha oipytyvõva oñeñongatu hag̃ua kagua he'ẽ tee. Umi ita tórre ojehecháva limétape ohechauka mbaretekue peteĩteĩva he'ẽme g̃uarã.

Jeguerohory

A' Design Award Pláta Rehegua

West Lake Beer Kagua Ryru Ñemboguata (Beer Packaging) ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ West Lake Beer Kagua Ryru Ñemboguata (Beer Packaging) ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. West Lake Beer Kagua Ryru Ñemboguata (Beer Packaging) ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Tuichakue ha Ñemyenyhẽ: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Ñe'ẽ Rape: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Ñeapopy Tecnología: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Diseño Jepy'apy: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Ñesẽheka: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiración: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Proyecto Ára Tuichakue: The project was designed and developed in December 2022 in Beijing.
Mba'apo Rape: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Aty Rembiguái: Qiguang Li, Celine Zhou, Xiaowei He