Ken14 Serveza Ñuãha (Empaketamiento) China Resources Snow Breweries omba'apóva

Ken14 Serveza Ñuãha (Empaketamiento) China Resources Snow Breweries omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2025

Ken14 Serveza Ñuãha (Empaketamiento)

China Resources Snow Breweries -gua

Mba'eporuhára: China Resources Snow Breweries

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

31,935

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #163372 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Ken14 Serveza Ñuãha (Empaketamiento) Rehegua

Ken 14 ha'e peteĩ empaketamiento ojejapóva serveza-pe g̃uarã, ojejapóva cebada tetãygua rehegua. Pe diseño ohechauka mbykyhápe Hulunbuir cebada kokue apysa porã, oipurúvo sa'y morotĩ, hovyũ ha sa'yju itaju rehegua ogueromandu'a hag̃ua cebada okakuaaha ra'ỹingue guive ipoty meve. Pe ñemohenda ha jehaipy osegui kuatiahaipyre China ymaguare reko, upéva ipytyvõ ojelee porã hag̃ua. Umi mba'e ojepurúva ha'e peteĩ vakapi rangue biológica ojejapóva cebada rembyre gui, peteĩ ao noñembopyahái va'ekue, peteĩ vosa kuatia kraft ikatúva ojepuru jey ha peteĩ karameg̃ua kuatia oñembyaikuaáva ijeheguiete, ojeporavo va'ekue oñangareko hag̃ua ñande rekoha rehe.

Jeguerohory

A' Design Award Pláta Rehegua

Ken14 Serveza Ñuãha (Empaketamiento) ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Ken14 Serveza Ñuãha (Empaketamiento) ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Ken14 Serveza Ñuãha (Empaketamiento) ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Tuichakue ha Ñemyenyhẽ: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Ñe'ẽ Rape: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Ñeapopy Tecnología: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Diseño Jepy'apy: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Ñesẽheka: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspiración: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Proyecto Ára Tuichakue: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Mba'apo Rape: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Aty Rembiguái: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu