The Imperial Patek Philippe Campaña de Marketing Phillips omba'apóva

The Imperial Patek Philippe Campaña de Marketing Phillips omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

PlátaÑemomarandu· 2024

The Imperial Patek Philippe Campaña de Marketing

Phillips -gua

Mba'eporuhára: Phillips

A' Design Award Pláta Rembiporuarã Ñemomarandu Categoría-pe

188,444

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #160427 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

The Imperial Patek Philippe Campaña de Marketing Rehegua

Campaña multimedia ko yvy ape rehegua Phillips rembiapópe Bacs ha Russo ndive omokyre'ỹ hag̃ua peteĩ relóh Patek Philippe sa'ive ojejuhúva ñemu, oĩva'ekue Aisin Gioro Puyi mba'e, ojekuaáva arapy tuichakue jave Emperador Paha ramo, oĩhápe logo diseño, tráiler cinemático, video documental histórico, catálogo ha exposición jeguata oguatáva New York, London, Taipei, Singapore ha Hong Kong rupive; omombyta ha omohesakã porãve hag̃ua relóh rembiasakue ha procedencia ijojaha'ỹva.

Jeguerohory

A' Design Award Pláta Rehegua

The Imperial Patek Philippe Campaña de Marketing ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ The Imperial Patek Philippe Campaña de Marketing ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. The Imperial Patek Philippe Campaña de Marketing ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
Tuichakue ha Ñemyenyhẽ: As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
Ñe'ẽ Rape: Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
Ñeapopy Tecnología: The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
Diseño Jepy'apy: The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found.
Ñesẽheka: The documentary film was the result of years of research including the authentication of the watch involving experts.
Inspiración: The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
Proyecto Ára Tuichakue: The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
Mba'apo Rape: The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
Patente-kuéra: Watch display case by Lekoni
Aty Rembiguái: CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin
Ta'ãnga Mba'eñemoneĩ: Phillips