Seaside Home For Music Fans Marketing Ñeñandu Rehegua Kampáña Taobao Design omba'apóva

Seaside Home For Music Fans Marketing Ñeñandu Rehegua Kampáña Taobao Design omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Itaju pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

ItajuÑemomarandu· 2025

Seaside Home For Music Fans Marketing Ñeñandu Rehegua Kampáña

Taobao Design -gua

Mba'eporuhára: Taobao Design

A' Design Award Itaju Rembiporuarã Ñemomarandu Categoría-pe

159,291

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #171886 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Seaside Home For Music Fans Marketing Ñeñandu Rehegua Kampáña Rehegua

Seaside Home For Music Fans ha'e peteĩ marketing tembiapo ojejapóva scenario rehe, oñemoheñóiva peteĩ músika ha arte festival oikóva Aranya-pe g̃uarã. Pe marca cubo iconico oñemoambue peteĩ tesapeha guasu ramo, oñembojoaju gradiente yembe'y sa'y ha pu waveform ra'anga ndive. Umi exposición renda offline ome'ẽ ojehechauka opa ñandu rupive ha ñembosarái músika rehegua, umi instalación interactiva rupive. Peteĩ transmisión vivo interactiva oheja umi ohecháva mombyry guive oguata umi renda rupi ha ohecha umi jehechaukaha. Pe renda ojejapo peteĩ estructura acero vevúiva reheve, materiales renovables ha pintura ha ao osẽ'ivéva tuguypochy. Hetave 70.000 ohayhúvagui oho upépe.

Jeguerohory

A' Design Award Itaju Rehegua

Seaside Home For Music Fans Marketing Ñeñandu Rehegua Kampáña ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Seaside Home For Music Fans Marketing Ñeñandu Rehegua Kampáña ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Seaside Home For Music Fans Marketing Ñeñandu Rehegua Kampáña omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Tuichakue ha Ñemyenyhẽ: This project attracted more than 70,000 fans.
Ñe'ẽ Rape: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Ñeapopy Tecnología: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Diseño Jepy'apy: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Ñesẽheka: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspiración: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Proyecto Ára Tuichakue: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Mba'apo Rape: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Aty Rembiguái: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin