Unless Agency Tenda Ñandutigua Fanny De Bray omba'apóva

Unless Agency Tenda Ñandutigua Fanny De Bray omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Ñanduti Jejapo Ñeha'ã Categoría-pe.

FieroÑanduti· 2022

Unless Agency Tenda Ñandutigua

Fanny De Bray -gua

Mba'eporuhára: Unless agency

A' Design Award Fiero Rembiporuarã Ñanduti Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #138097 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Unless Agency Tenda Ñandutigua Rehegua

Unless Agency ha'e peteĩ tenda ñandutigua ojejapova'ekue peteĩ marca rekoite atyguasuve rehegua, peteĩ agencia oporomoirũva ha ohechauka opaite mba'e rehegua. Ko tenda ñandutigua oñemoheñoi rire ojejapo hague peteĩ jehesa'ỹijo mercado rehegua, umi tendencia, mba'éichapa oñemoĩ umi competidor ha umi jeporu sector-pegua, ha upégui osẽ peteĩ plataforma marca-gua omoĩva umi mensáje tekotevẽva. Pe monograma marca-gua rape ojeporu ojejapo hag̃ua umi kora apyre geométrico ombosako'iva umi ñe'ẽ ha ta'anga, ha avei ojejapo hag̃ua umi ícono ohechaukáva umi punto importante. Umi sa'y ha ta'anga ojeguerúva'ekue ñande yvy apyka guive ha pe múndo luxo-gua guive, ohechaukávo umi valor ha pe agencia rembiapo tee ojejapóva.

Jeguerohory

A' Design Award Fiero Rehegua

Unless Agency Tenda Ñandutigua ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Unless Agency Tenda Ñandutigua ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Unless Agency Tenda Ñandutigua oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Tuichakue ha Ñemyenyhẽ: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Ñe'ẽ Rape: (communication material) (web design) (digital design)
Ñeapopy Tecnología: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiración: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Aty Rembiguái: Amandine Lantelme
Anna Cesa
Fanny de Bray.