Inspiration Ñandutirenda WenYuan Chen and Ze Hao omba'apóva

Inspiration Ñandutirenda WenYuan Chen and Ze Hao omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Ñanduti Jejapo Ñeha'ã Categoría-pe.

ItajuÑanduti· 2021

Inspiration Ñandutirenda

WenYuan Chen and Ze Hao -gua

Mba'eporuhára: Zippo

A' Design Award Itaju Rembiporuarã Ñanduti Categoría-pe

92,498

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #117306 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Inspiration Ñandutirenda Rehegua

Inspiration ha'e peteĩ ñandutirenda ojejapóva pe marca Zippo peguarã. Ko ñandutirenda ohechauka pe marca peteĩ jehecharã pyahu rupive ha peteĩ interfaz ojoguerekóva umi oipurúvandi. Ta'anga oñemyĩva ome'ẽ umi kuatiaroguépe peteĩ jehecharã oñeha'ãva ipyahúva. Ojepuru peteĩ sa'y hũ opa henda rupi omoirũ hag̃ua peteĩ jehecha peteĩchagua. Pe interacción diseño ojejapo tecnología pyahu interfaz rehegua ndive omoirũ hag̃ua umi oúvape. Pe jehupytyrã ha'e oñemoñe'ẽ hag̃ua umi consumidor-kuérandi ha ohechauka hag̃ua pe marca arandu peteĩ ñemohenda ko'ag̃aguávape.

Jeguerohory

A' Design Award Itaju Rehegua

Inspiration Ñandutirenda ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Inspiration Ñandutirenda ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Inspiration Ñandutirenda omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Tuichakue ha Ñemyenyhẽ: UI UX technology and website construction
Ñe'ẽ Rape: Z-era, Fashion
Ñeapopy Tecnología: Using progressive UI technology to realize
Diseño Jepy'apy: The team received a lot of database and found it hard to sort out
Ñesẽheka: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inspiración: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Proyecto Ára Tuichakue: Shanghai 2020.11-2021.2
Mba'apo Rape: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Patente-kuéra: "Trademark (Year) Trademark Holder."
Aty Rembiguái: Wenyuan Chen and Ze Hao
Ta'ãnga Mba'eñemoneĩ: ZIPPO NO.347274