The Treasure of Zbojniks Botella Techapyrã Kuatia'atã Sasha Sharavarau omba'apóva

The Treasure of Zbojniks Botella Techapyrã Kuatia'atã Sasha Sharavarau omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2022

The Treasure of Zbojniks Botella Techapyrã Kuatia'atã

Sasha Sharavarau -gua

Mba'eporuhára: St. Nicolaus (client company); Zbojnicka (brand)

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

49,537

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #127368 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

The Treasure of Zbojniks Botella Techapyrã Kuatia'atã Rehegua

Zbojnik-kuéra Mba'erepy ha'e peteĩ techapyrã kuatia'atã ojejapóva Zbojnicka yva distilado-pe g̃uarã. Zbojnicka he'ise eslovako ñe'ẽme peteĩ Zbojnik mba'éva. Zbojnik-kuéra ha'ékuri mondaha oikéva ñemoĩ serfdom rehe, ha tapichakuéra oimo'ãkuri omoñomi hikuái mba'erepy Eslovakia yvytykuérape. Ko kuatia'atã ohechauka umi distilado Zbojnik-kuéra mba'erepýramo. Velky Rozsutec yvyty ojehecha yvateguápe, ha eslovako mbojeguakuéra oúva opaichagua tetãvoregui omongora pe techapyrã. Ta'anga ojejapóva grabado-icha oñemonguatia mokõi sa'ýpe kuatia mate crema-va ári, orekóva peteĩ textura hu'ũva. Pe producto réra oñemoĩ oro embossado reheve.

Jeguerohory

A' Design Award Itaju Rehegua

The Treasure of Zbojniks Botella Techapyrã Kuatia'atã ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ The Treasure of Zbojniks Botella Techapyrã Kuatia'atã ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. The Treasure of Zbojniks Botella Techapyrã Kuatia'atã omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Tuichakue ha Ñemyenyhẽ: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Ñe'ẽ Rape: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Ñeapopy Tecnología: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Diseño Jepy'apy: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiración: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Proyecto Ára Tuichakue: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Mba'apo Rape: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Aty Rembiguái: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Ta'ãnga Mba'eñemoneĩ: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)