Tinkoff Investment Ñemuha Vidéo Egor Maraev omba'apóva

Tinkoff Investment Ñemuha Vidéo Egor Maraev omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ta'ãngamiméva Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãngamiméva· 2022

Tinkoff Investment Ñemuha Vidéo

Egor Maraev -gua

Mba'eporuhára: Blaster Studio

A' Design Award Brónse Rembiporuarã Ta'ãngamiméva Categoría-pe

25,727

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #122056 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tinkoff Investment Ñemuha Vidéo Rehegua

Tinkoff Investment ha'e peteĩ 30 aravo'i pukukue ñemuha vidéo peteĩ banco inversión rembiapokuérape g̃uarã. Ko vidéo ohechauka George Washington-pe pe personaje principal ramo. Oguapy peteĩ sofa ári ha ho'u pizza, kane'õ ha tarova, ha ha'e oñemoĩ pláta rechaukaha ramo. Ko ta'anga jepiveigua'ỹ ogueraha pe idea principal, ha'éva pe pláta oñemoñeĩ vaerãha porã ha oñemoĩ vaerãha omba'apo hag̃ua. Pe animación ombojoaju cel animación ha cutout animación, oñemoĩ hendive digital compositing. Ko vidéo ojehechauka hetaite hendápe preroll ramo online vidéos renonderã ha ohupyty peteĩ conversión rata joguáva.

Jeguerohory

A' Design Award Brónse Rehegua

Tinkoff Investment Ñemuha Vidéo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Tinkoff Investment Ñemuha Vidéo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Tinkoff Investment Ñemuha Vidéo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Tuichakue ha Ñemyenyhẽ: 30 seconds duration
Ñe'ẽ Rape: video, 2d animation, animation, character, advertising video
Ñeapopy Tecnología: Cel animation, cutout animation, Adobe After Effects compositing
Inspiración: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Proyecto Ára Tuichakue: Project started and ended in September 2020, it was targeted to russian internet audience.
Mba'apo Rape: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Aty Rembiguái: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin