Grundig Heinzelmann Limited Edition Ta'ãngamýi Ñemoherakuãrã Digital Panorama omba'apóva

Grundig Heinzelmann Limited Edition Ta'ãngamýi Ñemoherakuãrã Digital Panorama omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Platino pegua Ta'ãngamiméva Jejapo Ñeha'ã Categoría-pe.

PlatinoTa'ãngamiméva· 2021

Grundig Heinzelmann Limited Edition Ta'ãngamýi Ñemoherakuãrã

Digital Panorama -gua

Mba'eporuhára: Digital Panorama

A' Design Award Platino Rembiporuarã Ta'ãngamiméva Categoría-pe

252,882

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #118526 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Grundig Heinzelmann Limited Edition Ta'ãngamýi Ñemoherakuãrã Rehegua

Grundig Heinzelmann Limited Edition ha'e peteĩ ta'ãngamýi ñemoherakuãrã ojejapóva peteĩ rádio-pe g̃uarã, oñemoheñóiva peteĩ diseño ymaguare rehe. Pe rádio Heinzelmann oñeguenohẽ ypy 1946-pe, ha'e peteĩ rádio yvyra ryrúpe ojejapóva tubo'ỹre. Ko ta'ãngamýi omoambue ha ohechauka pyahu ko jehecharã ymaguare peteĩ arapy yvyra ha metal mimbi ojoajuporãva rupive. Opa mba'e ojejapo ha oñemomýi mbohapy dimensión-pe kuatia'atã computadora rupive. Pe ta'ãngamýi ipuku sesenta segundo full high definition-pe ha opa peteĩ koty retro ha avei ko'ag̃agua rekóvape.

Jeguerohory

A' Design Award Platino Rehegua

Grundig Heinzelmann Limited Edition Ta'ãngamýi Ñemoherakuãrã ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Grundig Heinzelmann Limited Edition Ta'ãngamýi Ñemoherakuãrã ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Grundig Heinzelmann Limited Edition Ta'ãngamýi Ñemoherakuãrã ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Tuichakue ha Ñemyenyhẽ: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Ñe'ẽ Rape: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Ñeapopy Tecnología: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Diseño Jepy'apy: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Ñesẽheka: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiración: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Proyecto Ára Tuichakue: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Mba'apo Rape: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patente-kuéra: Copyrights belong to Arcelik A.S, 2019
Aty Rembiguái: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Ta'ãnga Mba'eñemoneĩ: Video Credits: Emre GOREN