Support Small Business Kartel Min Huei Lu omba'apóva

Support Small Business Kartel Min Huei Lu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2021

Support Small Business Kartel

Min Huei Lu -gua

Mba'eporuhára: Gong cha

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

21,852

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #120557 Peg̃ua

Ejuhu Ko'ág̃a Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Support Small Business Kartel Rehegua

Ko ta'ãnga oñeha'ã oipytyvõ tekoha tembi'ureíme, peteĩ tembiapo heta tapicha ombyasyréva karentena aja. Pe diseñador oipota omokyre'ỹ tapichápe tembi'u ha te ñembyaty rehe ojerure jave tembi'u ogueraha hag̃ua ha ohechauka mba'éichapa iporã tembi'u rembiapo. Pe apopyre ha'e ojapo marca ijojaha'ỹvéva, ombohérava ha iporãitevéva ohechauka marca py'a ha tembiapo y'u iporãitevéva ñemuhápe.

Jeguerohory

A' Design Award Brónse Rehegua

Support Small Business Kartel ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Support Small Business Kartel ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Support Small Business Kartel ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Tuichakue ha Ñemyenyhẽ: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Ñe'ẽ Rape: Visual design, illustration, food, drinks, boba tea
Ñeapopy Tecnología: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Diseño Jepy'apy: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Ñesẽheka: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Inspiración: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Proyecto Ára Tuichakue: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Mba'apo Rape: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Ta'ãnga Mba'eñemoneĩ: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.