Ben Su Ha'e Restaurante rembiapo Marca Identidad Chao Feng omba'apóva

Ben Su Ha'e Restaurante rembiapo Marca Identidad Chao Feng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2021

Ben Su Ha'e Restaurante rembiapo Marca Identidad

Chao Feng -gua

Mba'eporuhára: MET Creative Brand

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

8,377

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #120278 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Ben Su Ha'e Restaurante rembiapo Marca Identidad Rehegua

Ben Su ha'e peteĩ marca identidad ojejapova'ekue peteĩ restaurante sauerkraut pira g̃uarã. Ko identidad ojejapo pe producto núcleo característica rehe, herencia cultural intangible sauerkraut, ojejapova'ekue po pópe ha ombopurũ 280 ára pukukue reheve, ndaipóri preservante. Pe póster principal ohechauka ko'ã producto rembiasakue ojehecha porã hag̃uáicha, oiporu curva he'ẽ ha color contraste hatã, ikatu hag̃uáicha ojekuaa porãve. Pe restaurante orekoha 260 metro cuadrado, ha oguereko peteĩ sauerkraut jehechauka renda pe jeikeha rupi. Umi escena ha herramienta omoinge pe identidad visual pe espacio interior ndive.

Jeguerohory

A' Design Award Brónse Rehegua

Ben Su Ha'e Restaurante rembiapo Marca Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Ben Su Ha'e Restaurante rembiapo Marca Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Ben Su Ha'e Restaurante rembiapo Marca Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Tuichakue ha Ñemyenyhẽ: The project covers a total of 260 square meters.
Ñe'ẽ Rape: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Ñeapopy Tecnología: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Diseño Jepy'apy: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Ñesẽheka: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspiración: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Proyecto Ára Tuichakue: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Mba'apo Rape: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patente-kuéra: Copyrights belong to Pushui Zhang, 2020.
Aty Rembiguái: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.