Smoked Trout Tembi'u Ñemboja'o Armeanu Creative Studio omba'apóva

Smoked Trout Tembi'u Ñemboja'o Armeanu Creative Studio omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Smoked Trout Tembi'u Ñemboja'o

Armeanu Creative Studio -gua

Mba'eporuhára: Valeputna

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

29,133

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119796 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Smoked Trout Tembi'u Ñemboja'o Rehegua

Trucha Timbo ha'e peteĩ ñemboja'o pira timbo mba'erãva. Pe ñemboja'o ojejapo kartõ krafgui itaju yvytu ha barnis poravopyre reheve. Peteĩ ta'ãnga apu'a, peteĩ okẽ ymaguare rehegua ojeporúva pe kartõ jesyrõrã ha peteĩ ta'ãngajehai itaju ohechauka jeikoha, mba'eyma ha tembiporu añetegua. Pe ta'ãngajehai ha pe okẽ ta'ãnga ojehecha opa mba'e apopyre apytépe ohechauka hağua joajupaha. Pe ñemboja'o ojepe'akuaáva oreko 11,5 metrosãgua 25 metrosãgua rupive. Pe hetepy'i omoñepyrũ ha omboty hağua hasy'ỹre pe tembiapoapopyre, ha avei ñeñongatu, ñemosarambi ha estante ári jehechauka.

Jeguerohory

A' Design Award Pláta Rehegua

Smoked Trout Tembi'u Ñemboja'o ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Smoked Trout Tembi'u Ñemboja'o ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Smoked Trout Tembi'u Ñemboja'o ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Tuichakue ha Ñemyenyhẽ: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Ñe'ẽ Rape: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Ñeapopy Tecnología: The packaging is made of kraft carton, has golden folio and selective varnishing.
Diseño Jepy'apy: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Ñesẽheka: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiración: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Proyecto Ára Tuichakue: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Mba'apo Rape: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patente-kuéra: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Aty Rembiguái: Armeanu Ana
Armeanu Catalin
Ta'ãnga Mba'eñemoneĩ: Main Image and optional images - Armeanu Creative Studio SRL - Romania